CHALLENGE
CMO Summit – CODE FOR GROWTH is the 10th anniversary edition of the conference organized by Shortlist Consulting, aimed at leaders in marketing, communications, e-commerce, commerce, and media. The event brought together representatives from the largest brands and organizations, who gathered to discuss the latest trends, challenges, and directions in modern marketing.
The conference took place on June 6, 2024, at META Event Space in Warsaw—a venue that is itself associated with modern technologies and digital transformation. The organizers were looking for stage design solutions that would not only fill the networking space but also align with the event’s theme, highlight its innovative nature, and showcase the organizer’s brand in an attractive way.
The key challenge was to create a modern visual design that would capture participants’ attention, blend seamlessly into the meeting space, and support brand communication without the need for traditional advertising media.
SOLUTION
Two LEDHOLO BOX 80NX BC SET holographic event kits were used in the networking area. Dedicated 3D holographic animations showcasing the logos of Shortlist Consulting and the CMO Summit – CODE FOR GROWTH were created for the event.
In addition, a series of futuristic visualizations inspired by the conference’s themes was created, featuring motifs related to technological development, artificial intelligence, digital transformation, and the future of marketing. Dynamic holographic content presented in the networking area created a modern atmosphere for the event and drew participants’ attention between sessions.
Thanks to the compact design of the LEDHOLO devices, it was possible to create a striking visual installation without taking up a large amount of floor space, which was particularly important in a space intended for meetings and business discussions.
RESULT
The LEDHOLO holographic displays perfectly complemented the conference’s atmosphere and met the organizers’ expectations. The devices’ minimalist design, combined with striking holographic content, created a modern visual setting that effectively reinforced the event’s identity and built its innovative image.
The holographic animations captured the participants’ attention, becoming a natural part of the networking space and a backdrop for numerous business conversations. This solution allowed the organizer’s brand to stand out in a subtle yet highly effective way, without the need for traditional advertising materials.
This project confirmed that LEDHOLO technology is ideal for conferences, conventions, and business events, where it serves simultaneously as a set design element, a branding tool, and an image-building asset. Properly designed holographic content allows for the creation of modern communication spaces that reinforce the brand message and remain in participants’ memories long after the event has ended.
