Challenge
Attracting the attention of potential customers and business partners at trade shows and special events has always been a challenge for most companies participating in such events. Boston Scientific International SA also struggled with this problem. How to retain the attention of visitors and build awareness of the brand associated with innovation and advanced technology?

Solution
The solution turned out to be the use of the Ledholo MatrixX 1.3NC.72 holographic projector mounted on a dedicated base and perfectly prepared 3D holographic content.

Result
The hologram worked like a magnet. The test conducted by the client was so successful that Boston Scientific International SA decided to continue cooperation and implement further projects. The holographic presentation of the process and the offered medical equipment not only attracted the attention of the participants, but also enabled a better understanding of the essence of the offer.