Challenge

CMO Awards is one of the most important events in the world of marketing in Poland.

The competition is distinguished by its peer-to-peer mechanism – marketing directors themselves report their achievements, and then the industry community rewards those who, in their opinion, have distinguished themselves in the past year. Each CMO votes only once. The classification takes place in seven categories, and an additional Grand Prix is awarded.

During the gala, an unexpected problem arose – the host, Marta Macke, was awarded in one of the categories (BRAND GUARDIAN). She faced a dilemma: should she announce and invite herself to the stage, or should she look for a replacement to avoid an awkward situation?

Solution

Although it is illegal to clone humans, creating holograms of any character is perfectly legal. To avoid awkwardness and to enhance the event, we created a hologram of Marta Macke, who perfectly introduced and invited the winner of the BRAND GUARDIAN competition to the stage. For this purpose, we used a Ledholo MatrixX 1.3NC.72 3D holographic projector, which displayed neutral 3D content before the characters appeared.

Result

In this case, Ledholo holographic projectors fulfilled several functions. Initially, they were a complement to the stage decoration – the images suspended in the space perfectly matched the visual concept of the event. Secondly, the gala host could avoid awkwardness or the need to pass on the role of the master of ceremonies to another person. And finally, the third issue – probably the most important – an additional, unconventional attraction. Both the idea itself and its implementation were met with great appreciation by the guests and were quite a surprise.