Challenge

Groupe SEB Polska, part of the global leader in the production of small household appliances, offers a wide range of Tefal brand products on the Polish market. Its offer includes innovative solutions, such as pots, pans, kitchen appliances and ironing equipment, which facilitate everyday household activities. Thanks to advanced technologies and high quality of workmanship, Tefal products enjoy the trust of consumers, supporting them in preparing tasty and healthy meals.

In 2021, the company began searching for innovative advertising media that, when placed in showroom windows, would attract potential customers to the interior of the stores.

Solution

Among the various submitted proposals, the company chose the Ledholo Totem 80NT 3D holographic projector, equipped with two fully synchronized LH 73.02 emission units with a working diameter of 72 cm each. The first hologram, presenting the latest coffee machine offered by Tefal, was installed in the Riviera Shopping Center in Gdynia as a test to check whether holographic solutions would meet the company's expectations.

Result

The success of the first installation of the holographic projector in the Riviera Shopping Center resulted in further orders. Currently, Ledholo displays and holographic product animations can be found in the 10 largest Tefal showrooms in Poland. The conducted research confirmed a significant increase in interest in the brand's offer, which translated into both a larger number of customers and better sales results of the advertised products.