Challenge

[m]Spark is a MarTech innovation platform created by GroupM in cooperation with the venture capital fund KnowledgeHub. It acts as a startup accelerator, supporting the development of modern technological solutions in marketing. Its goal is to introduce innovative tools and technologies to the advertising campaigns of GroupM clients, which increases the effectiveness of marketing activities and builds a competitive advantage.

As part of the [m]Spark program, startups receive substantive, financial, and sales support for projects with high business potential. Thanks to synergy with GroupM, they gain access to a wide range of advertisers and the ability to scale their solutions to international markets.

In the industrial interiors of WPP Koneser in Warsaw, the Polish branch of GroupM organized a meeting for clients and business partners. The scenography required the use of modern solutions that would emphasize the innovative nature of the brand.

Solution

In addition to spectacular lighting, the client decided to use Ledholo holographic projectors with Ledholo Motion Capture and Ledholo Smart Control interactive systems. The project was implemented using the Ledholo Box 110HX holographic display with the Ledholo Box 110 BASE base and the Ledholo Box 80NX BC SET holographic event set. Additionally, our studio created futuristic 3D simulations and the GroupM logo animation.

Result

Ledholo 3D holographic projectors became one of the main attractions of the evening, perfectly fitting into the client's brand strategy. The event also showcased the possibilities offered by Ledholo, thus reinforcing the image of innovation and technological advancement.