Challenge
The Museum of Old Commerce in Świdnica, located in the historic town hall, was looking for modern ways to enrich its exhibitions. The aim was to revive the stories of old professions, such as pharmacy, which played a key role in the life of the city. A key challenge was to present the rich history of Świdnica pharmacies in a way that would interest both local residents and tourists, especially the younger generation.
Solution
In response to the needs of the museum, the Ledholo Holar Studio team created a 3D holographic animation of a pharmacist who tells the fascinating story of pharmacy in Świdnica. Thanks to DEEPFAKE technology, the hologram faithfully reflects the authentic gestures, facial expressions and voice of the character, and also leads the narrative in an accessible way. The pharmacist greets visitors and presents the most important facts, such as the existence of one of the oldest pharmacies in Poland, the history of the municipal pharmacy monopoly and the story of the court and municipal pharmacy. Thanks to the use of Ledholo MatrixX 1.3NC.72, the hologram is visible in high quality and engages viewers with an interactive form of communication.
Result
The holographic chemist turned out to be a great success, attracting the attention of visitors and significantly increasing the attractiveness of the exhibition. Visitors can travel back in time, learning about the history of pharmacies in Świdnica in a dynamic and interactive way. Modern technology, combining tradition with innovation, not only increased the attendance at the museum, but also strengthened its position as an educational and modern place. Thanks to this implementation, the museum gained a modern element that distinguishes it from other cultural institutions.