Challenge

On June 28, 2024, on the eve of Sławomir Mrożek's birthday, the Kraków Library opened the study of this world-renowned writer, playwright, and cartoonist associated with Kraków. The study full of Mrożek's items is located in the Main Library at ul. Powroźnicza 2. But what can be done to make tourists even more interested in this unique place?

Solution

The answer to the question turned out to be the Master's hologram, which invites you to his office with an expressive wink. To achieve the goal, the Ledholo MatrixX 1.3NC.72 holographic projector was used and a 3D animation of the character was developed based on the photo.

Result

The hologram of Sławomir Mrożek installed in the Kraków Library is not only an additional attraction for visitors, but also provides additional opportunities to communicate interesting marketing content. An example is the news provided by Radio Kraków, in the title we read: "The hologram of Mrożek will invite us to Mrożek's office. On Friday, the opening of the writer's office in the Kraków Library".