CHALLENGE
Centrum Maszyn CNC Sp. z o.o. is a company based in Gdańsk that specializes in the sale, implementation, and servicing of advanced laser metal processing technologies. Since 2013, it has been providing businesses with modern solutions that support the automation and optimization of manufacturing processes. The company’s product lineup includes, among other things, laser cutters for sheet metal, tubes, and profiles; laser welders; cleaning lasers; and industrial 3D printers for metal.
Through its active participation in trade shows and special events, the company is constantly seeking new ways to effectively showcase its product line. Promoting state-of-the-art laser welding machines has proven to be a particular challenge. Due to the technical nature of the product and the specific characteristics of the welding process, traditional marketing materials were unable to fully showcase the capabilities of the machines or explain how they work in an engaging way.
The goal of the project was to create a solution that would make the booth stand out at the trade show, attract visitors' attention, and enable an impressive presentation of the product and the technological process itself.
SOLUTION
In response to the client's needs, the LEDHOLO BOX 80NX BC SET holographic event kit was implemented; it was designed for professional trade show presentations and mobile promotional activities.
The kit includes the LEDHOLO BOX 80NX holographic display, the LEDHOLO BOX 80NX BASE mobile stand, and dedicated shipping cases that enable safe transport and quick setup during events. Thanks to its compact design, the entire set fits on a single pallet, which significantly simplifies logistics and reduces shipping costs.
For this project, the LEDHOLO HoloArt Studio 3D team developed a custom holographic product animation. The three-dimensional presentation allowed trade show attendees to look inside the laser welder, learn about its design, and understand the welding process without having to turn on the machine. In addition, a holographic animation of the brand’s logo was created to reinforce the visual identity of the booth.
The combination of a realistic presentation of the technology with a holographic effect made it possible to create a modern communication tool that effectively set the company’s offerings apart from the competition.
RESULT
The use of LEDHOLO technology has yielded excellent results both at trade shows and in the company’s day-to-day operations. The holographic presentation of the equipment effectively captured visitors’ attention, encouraging them to stop by the booth and talk with representatives of the CNC Machine Center.
The opportunity to observe the welding process and the interior of the machine through a 3D animation proved particularly popular. This made it much easier for potential customers to understand how the presented technologies work and to recognize their competitive advantages.
As Sandra Madejek, Sourcing Coordinator, points out, the LEDHOLO holographic display has become one of the most effective marketing tools the company uses at industry events. Its greatest advantage is its ability to attract attention and keep potential customers at the booth, which directly translates into a greater number of sales conversations and new business contacts.
In addition to trade shows, the solution is also used in the company's showroom, where it helps showcase the latest devices and technologies to visiting customers and business partners.
This project for the CNC Machine Center demonstrates that holographic technology can effectively support the promotion of even the most advanced industrial products. By presenting technological processes in an attractive, understandable, and engaging way, holograms have become a valuable tool for sales, marketing, and technical education.
