CHALLENGE
Groupe SEB Polska, part of one of the world’s largest manufacturers of small household appliances, is responsible for the development and sales of brands such as Tefal, Krups, Rowenta, and WMF on the Polish market. Faced with growing competition in the retail sector, the company was looking for modern tools to support marketing communications at points of sale.
The key challenge was to find a solution that would effectively capture customers’ attention as soon as they passed by the storefront. Traditional advertising media were finding it increasingly difficult to stand out in the retail environment, so the company sought a technology capable not only of capturing the audience’s interest but also of encouraging them to enter the store and explore the offerings in more detail.
In 2021, testing began on innovative display solutions designed to increase the visibility of Tefal products and build a modern brand image in retail spaces.
SOLUTION
After analyzing the available technologies, Groupe SEB Polska decided to implement the LEDHOLO Totem 80NCT holographic display. The device is equipped with two fully synchronized LH 73.02 emitter units, each with a working diameter of 72 cm, enabling the presentation of striking holographic content in a quality that captures the attention of passersby.
The first installation was launched at the Riviera Shopping Center in Gdynia. A 3D holographic animation showcasing a modern Tefal coffee maker was created for the project. The three-dimensional model of the product, suspended in mid-air, allowed potential customers to familiarize themselves with its appearance and key features even before entering the store.
The project was a pilot initiative, and its main objective was to test the effectiveness of holographic technology as a sales support tool in a retail setting.
RESULT
The first installation proved to be a great success, confirming the effectiveness of holographic product communication in retail spaces. Dynamic 3D animations effectively captured the attention of mall visitors, making the Tefal store stand out from the many other retail outlets.
The positive results of the pilot program led to further implementations. Currently, LEDHOLO displays and custom holographic product animations are used in Tefal’s largest brand stores in Poland.
Analyses conducted by the client confirmed a significant increase in interest in the products presented using holograms. The solution helped increase store foot traffic, improve the display of promoted products, and boost the effectiveness of in-store marketing efforts.
The project for Groupe SEB Polska demonstrated that holographic technology can effectively support the retail sector by combining advertising, display, and branding functions. Holographic product presentations not only attract customers’ attention but also help build a modern and innovative brand image, increasing the effectiveness of communication at the point of sale.
