{"id":49113,"date":"2025-10-29T19:19:00","date_gmt":"2025-10-29T18:19:00","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49113"},"modified":"2026-08-07T13:48:49","modified_gmt":"2026-08-07T11:48:49","slug":"cmo-awards-2024-shortlist","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/en\/portfolio\/cmo-awards-2024-shortlist\/","title":{"rendered":"Shortlist Consulting"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENT<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shortlist Consulting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Application<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Special events&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Products<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">PRODUCTS&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">LEDHOLO MatrixX 1.3NC.72<br><a href=\"\/en\/product-2\/box-80nx\/\">LEDHOLO BOX 80NX<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Shortlist - CMO Awards 2024\" src=\"https:\/\/player.vimeo.com\/video\/938647696?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CHALLENGE<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CMO Awards are one of the most prestigious events in Poland\u2019s marketing industry. The competition is distinguished by a unique peer-to-peer mechanism in which marketing directors themselves submit their achievements, and industry representatives then select the individuals who, in their opinion, have distinguished themselves the most over the past year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During one of the galas, the organizers faced an unusual challenge. The event host, Marta Macke, was named the winner in the BRAND GUARDIAN category. This raised the question of how to elegantly and naturally resolve a situation in which the host would have to announce and invite herself onto the stage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The organizers were looking for a solution that would avoid any awkwardness while also highlighting the unique nature of the event and providing participants with an extra thrill.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUTION<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of looking for a replacement or changing the event\u2019s program, the organizers decided to use LEDHOLO holographic technology. For the gala, a digital version of the host was created; she appeared on stage as a hologram and professionally announced the winner of the BRAND GUARDIAN award\u2014Marta Macke.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The LEDHOLO MatrixX 1.3NC.72 holographic display was used for the project and served as the centerpiece of the installation. In addition, an LEDHOLO BOX 80NX display was used to present holographic content related to the event and the gala\u2019s visual design.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the host\u2019s hologram appeared, the screens displayed neutral 3D animations, allowing the LEDHOLO technology to blend naturally into the event\u2019s set design and build anticipation leading up to the gala\u2019s climax.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULT<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of holographic technology not only solved an unusual organizational challenge but also created one of the most memorable moments of the entire event.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The host\u2019s hologram sparked tremendous interest among attendees and remained a topic of conversation long after the gala had ended. Guests appreciated both the creativity of the concept and the high quality of its technical execution. The element of surprise, combined with modern technology, perfectly complemented the nature of the event, which centered on innovation, communication, and marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The LEDHOLO holographic projectors served several purposes at once. They were an element of the modern stage design, facilitated communication during the event, and provided attendees with a unique experience that set the gala apart from standard event productions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project for Shortlist Consulting demonstrated that holographic technology can effectively support special event organizers, not only by solving complex organizational challenges but also by creating spectacular moments that enhance the event\u2019s prestige and remain in participants\u2019 memories long after it ends.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/xkontakt-lh-en.png.pagespeed.ic_.PnSHcfnkI7-1.webp\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49113#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49113#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and last name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tax Identification Number\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your message\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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