{"id":49213,"date":"2025-10-30T16:18:20","date_gmt":"2025-10-30T15:18:20","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49213"},"modified":"2026-08-07T13:56:38","modified_gmt":"2026-08-07T11:56:38","slug":"puma-poland","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/en\/portfolio\/puma-poland\/","title":{"rendered":"Puma Poland"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENT<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Puma Polska Sp. z o. o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Application<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Trade and services&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">PRODUCTS&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/holographic-solutions\/holographic-systems-2\/\">LEDHOLO's Custom Holographic Solutions<\/a><br>LEDHOLO LH 65.02 Light Emitting Units<br>LEDHOLO LH 72.02 Light Emitting Units<br>3D Holographic Product Animations<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Puma Posnania\" src=\"https:\/\/player.vimeo.com\/video\/658622983?h=e353a14e1d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CHALLENGE<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA Poland, part of one of the world\u2019s most recognizable sports brands, is constantly seeking innovative ways to showcase its products. For years, the brand has been combining sports, fashion, and technological innovation to create shopping experiences that meet the expectations of today\u2019s consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its efforts to showcase products in PUMA brand stores, the company began searching for solutions that would allow it to display selected shoe models in a way that went beyond traditional forms of visual communication. The goal was to create eye-catching product holograms that would attract the attention of customers visiting the brand\u2019s flagship stores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the project presented several significant challenges. First, the technology had to be adapted to the previously designed showroom fixtures. Second, the implementation schedule required the production of a large number of high-quality product animations in a very short time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUTION<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the client\u2019s requirements, we developed custom designs that enable the integration of holographic technology into existing store displays. The project utilized standard LEDHOLO LH 65 emitter units.02 with an effective diameter of 65 cm and LEDHOLO LH 72.02 with an effective diameter of 72 cm, which were housed in specially designed enclosures tailored to PUMA\u2019s requirements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project also required us to expand our studio\u2019s production capabilities. Due to the large number of planned product launches, we expanded the LEDHOLO HoloArt Studio 3D team and developed more efficient processes for modeling and creating holographic product content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the campaign, a series of advanced 3D animations was created, featuring, among other things, models of:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA RS-2K PAST X FUTURE&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA RIDER SS20&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA POWERUP&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA ZONE XT&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scope of work included developing storyboards, 3D modeling based on reference materials, creating animations, and final rendering optimized for holographic presentation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULT<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first LEDHOLO holographic installations appeared in PUMA Poland\u2019s flagship stores as early as 2019, becoming an integral part of the brand\u2019s marketing communications during the launches of new collections and products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Holographic presentations effectively captured customers\u2019 attention, making the product displays stand out from traditional advertising materials. Three-dimensional animations allowed the footwear to be presented in a more attractive, dynamic, and engaging way, highlighting the brand\u2019s innovative nature.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By utilizing holographic technology, PUMA was able not only to increase the visibility of select products but also to create modern shopping experiences that meet the expectations of younger and more discerning consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project demonstrated that LEDHOLO holograms are ideal for the retail sector, particularly for premium brands that want to make their products stand out through modern visual communication. The project for PUMA became one of the first examples of the widespread use of holographic product presentations in Polish retail stores and confirmed that holographic technology can effectively support the development of a competitive advantage and strengthen a brand\u2019s image as a leader in innovation.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/xkontakt-lh-en.png.pagespeed.ic_.PnSHcfnkI7-1.webp\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49213#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49213#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and last name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tax Identification Number\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your message\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; flex-direction:column; gap:10px; margin-top:15px;\">\n\t\t<p><label style=\"display:inline-flex; align-items:center; gap:8px;\"><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-rodo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"your-rodo\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><br \/>\n<span><b>Terms and Privacy Policy*<\/b> I have become acquainted with<br \/>\n<a href=\"https:\/\/ledholo.com\/en\/privacy-policy\/\">Regulations<\/a> and Privacy Agreement.<br \/>\n<\/span><br \/>\n<\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t<\/p>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":49215,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"class_list":["post-49213","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma Polska | Ledholo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ledholo.com\/en\/portfolio\/puma-poland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma Polska | Ledholo\" \/>\n<meta property=\"og:description\" content=\"KLIENT Puma Polska Sp. z o.o. 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