{"id":49239,"date":"2025-10-30T16:38:40","date_gmt":"2025-10-30T15:38:40","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49239"},"modified":"2026-08-07T13:59:30","modified_gmt":"2026-08-07T11:59:30","slug":"museum-of-old-trade","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/en\/portfolio\/museum-of-old-trade\/","title":{"rendered":"Museum of Old Trade"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENT<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Museum of Old Trade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Application<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Culture and art<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Products<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LEDHOLO MatrixX 1.3NC.72<br><a href=\"\/en\/holographic-solutions\/ledholo-holographic-human-2\/\">LEDHOLO Holographic Human<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Interview with the director of the Museum of Old Trade!\" src=\"https:\/\/player.vimeo.com\/video\/958370020?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CHALLENGE<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Museum of Early Commerce in \u015awidnica, located in the historic \u015awidnica City Hall building, has for years been promoting the history of the city, its residents, and the trades that have shaped the local economy and social life over the centuries. One of the important elements of this history is pharmacy\u2014a profession that has played a key role in the functioning of the city and the health of its residents for centuries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contemporary cultural institutions are increasingly seeking new ways to present history that will capture visitors\u2019 interest and make exhibitions more engaging. It is particularly important to reach younger audiences, who expect interactive ways to learn about the past and modern educational experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was to create a solution that would tell the story of pharmacy in \u015awidnica in an engaging, accessible, and memorable way, while maintaining a high level of factual accuracy in the presented content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUTION<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To bring the historical narrative to life, the LEDHOLO MatrixX 1.3NC.72 holographic display and LEDHOLO\u2019s proprietary Holographic Human technology were used.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the exhibition, the LEDHOLO HoloArt Studio team created a holographic figure of a former pharmacist who serves as a guide through the history of pharmacy in \u015awidnica. The digital character welcomes visitors and explains, in an accessible way, the most important events related to the development of pharmacies in the city.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The narrative covers, among other things, the history of one of the oldest pharmacies in Poland, the history of the municipal pharmacy monopoly, the operations of the municipal and court pharmacies, as well as the role of pharmacists in the life of \u015awidnica in days gone by. Thanks to realistically rendered facial expressions, gestures, and manner of communication, visitors feel as though they are meeting a figure from the past face-to-face.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of holography, 3D animation, and modern digital technologies has made it possible to create a unique form of historical presentation that effectively combines educational value with an engaging presentation style.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULT<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The holographic pharmacist quickly became one of the most distinctive elements of the museum exhibit. Visitors stop at the installation with great interest, listening to stories about the history of \u015awidnica\u2019s pharmacies and learning interesting facts about traditional methods of treatment and the work of a pharmacist.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The modern presentation format has significantly enhanced the exhibition\u2019s appeal and more effectively engaged visitors in learning about the city\u2019s history. This approach has been particularly well-received by younger visitors, for whom the hologram represents a natural blend of education and modern technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The installation fits perfectly into the museum\u2019s strategy of combining historical heritage with innovative methods of communication. Thanks to the use of LEDHOLO technology, history is no longer just a story presented on display panels or in showcases\u2014it has become a vivid experience that engages the emotions and stimulates the imagination.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project for the Museum of Historic Trade in \u015awidnica demonstrates that holograms can effectively help cultural institutions promote history and education. Bringing characters associated with historical trades to life helps forge a stronger connection between visitors and the heritage on display, making the museum an even more inspiring and modern place.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/xkontakt-lh-en.png.pagespeed.ic_.PnSHcfnkI7-1.webp\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49239#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/portfolio\/49239#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and last name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tax Identification Number\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your message\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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