{"id":8000,"date":"2021-05-18T11:22:54","date_gmt":"2021-05-18T09:22:54","guid":{"rendered":"https:\/\/ledholo.com\/?p=8000"},"modified":"2026-01-15T12:51:21","modified_gmt":"2026-01-15T11:51:21","slug":"holographic-support-for-direct-sales","status":"publish","type":"post","link":"https:\/\/ledholo.com\/en\/holographic-support-for-direct-sales\/","title":{"rendered":"Holographic sales support"},"content":{"rendered":"
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Direct Selling<\/h2>\r\nWhat can be done to make direct meetings with clients even more effective and end with finalizing contracts? In many industries direct meetings with clients<\/strong> determine the sales results of companies. To present their offer, salespeople most often use traditional presentation tools, if possible. But TVs, projectors and laptops themselves no longer impress anyone. However, focusing the attention of potential customers during meetings and switching them to reception mode is quite a challenge. In this case, the most successful speakers are charismatic speakers who can charm with their personality.\r\n

Holographic advertising<\/h2>\r\nHowever, the situation changes dramatically when the trader uses the latest generation, portable holographic display Ledholo Box 40B<\/a> <\/strong>or set Ledholo Eye 75DE<\/a><\/strong>. The image, suspended in space, almost immediately captures the attention of the meeting participants, thereby giving the presenter a chance to shine and speak freely. There\u2019s also an even more powerful tool\u2014combining a traditional presentation with holographic animation of its key elements. This is where our content management application comes in handy. With it, switching between scenes (successive 3D holograms) is as simple as clicking on the next animation name in the list.\r\n\r\nWe tested this on a product from MEDTRONIC. The results of the study exceeded our expectations. It turned out that one week after the meeting, the participants in the experiment clearly remembered both the name of the device presented and the key benefits of using it.\r\n\r\nPrevious research<\/a> regarding affect, cognition, purchase intention and price sensitivity showed extremely interesting results. People to whom the product was presented in the form of a holographic image rated it higher than other people to whom the same product was presented in a traditional way (poster). What's more, the holographic presentation made people declare a higher willingness to buy a given product and were ready to pay more for it than others.\r\n

Why 3D holograms?<\/h2>\r\nA number of studies conducted to date suggest that customers\u201e decision-making processes are influenced by emotional, cognitive, and behavioral factors (Iljin, 2000; Jokubauskas, 2003). Attitudes toward advertising play a significant role in its effectiveness (Lutz, 1985). For these reasons, marketing professionals are constantly working to identify which factors have the greatest impact on customers\u201d attitudes toward specific products and brands.\r\n\r\nHaimerl (2007) suggested that the emotions evoked by advertising themes and communication are of particular importance to marketers and advertisers, as emotional stimuli associated with advertising influence the intensity of engagement with the advertisement, and thus can influence its effectiveness (Hupp, Groppel-Klein, Dieckmann, Broeckelmann, & Walter, 2008). It has also been found that emotions evoked by advertising can be considered a strong motivator of consumer behavior (Erevelles, 1998) and that they can influence the recall of specific attitudes following exposure (Park and Thorson, 1990).\r\n\r\nResearch into consumer behavior underlying buyers\u2019 decision-making processes became an important field of study in the late 1970s, when marketing professionals realized that a potential customer must be viewed as a valuable asset to the company, since they play a key role in decision-making (Solomon, Bamossy, and Askegaard, 2007).\r\n\r\nWhen discussing holographic advertising, it is worth mentioning Albert Mehrabian. In his 1971 book *Silent Messages*, he wrote:\r\n
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93% of all human communication is non-verbal communication. 90% of the information sent to the brain is visual information. They are processed by the brain much faster than text because the brain is used to processing images. People remember 80% from what they see, but only 20% from what they read<\/p>\r\n<\/blockquote>\r\nScientists have been conducting research on image perception for years. The number of receptors that register images is estimated at 250 million\u2014about ten times more than olfactory receptors, a hundred times more than tactile receptors, and ten thousand times more than auditory receptors. Visual attention is not a homogeneous cognitive process. It consists of many subsystems and mechanisms, often with different functional characteristics (e.g., focused visual attention, visual field search processes; cf. Eysenck, Keane, 2005; Styles 2006).\n\nThe price of a product or service is considered one of the most important marketing stimuli influencing sales, while the price itself is perceived in the context of other prices that form a reference context. It is precisely the reference price that is of key importance for price attractiveness, regardless of whether we are talking about a price increase or a price decrease (Falkowski, Mackiewicz 2015). All marketing activities ultimately translate into an effort to maximize profits. These, in turn, are achieved, among other things, through the use of the so-called difference threshold, which makes it possible to perceive the difference between stimuli. The perceptibility of stimuli decreases as the difference between them decreases. To measure the difference threshold, the concept of a \u201ebarely perceptible difference\u201d is used\u2014that is, a difference between values that allows for the perception of a minimal difference between stimuli. The law of difference applies to various types of stimuli\u2014including product weight, sound intensity, taste intensity, and the size and colors of packaging (Falkowski, Tyszka 2003).\r\n\r\nHowever, the sensitivity of individual senses varies (the most sensitive are sight and touch; the least sensitive are hearing, taste, and smell) (Tyszka, 2004). Weber\u2019s law\u2014formulated by the German psychologist Ernst Heinrich Weber (a law expressing the relationship between the physical magnitude of a stimulus and the sensory response), also known as the Weber-Fechner law\u2014allows for the determination of the difference threshold. In marketing, we discuss two applications of this principle: increasing the size of a given product (upsizing) and decreasing the size of a given product (downsizing) (Falkowski, Tyszka, 2003). The goal is to determine a threshold that prevents consumers from noticing the difference between individual products \u201eat a glance,\u201d thereby translating into measurable benefits for the companies that manufacture them.\r\n\r\nIn the case of holographic advertising, as I have already mentioned, perhaps the greatest benefit of its use may be a significant reduction in price sensitivity, which will certainly help in the presentation of branded and \u201cexpensive\u201d products.\r\n\r\n \r\n

Your portable 3D hologram<\/h2>\r\nIf you are planning small face to face meetings, use it Ledholo Box 40B<\/strong><\/a>. It is a holographic display that requires virtually no maintenance. The device weighing less than 5 kg and measuring 40 cm x 40 cm x 20 cm can be used in almost any conditions - no matter whether the meeting takes place in the office at a large conference table or in the privacy of a small office.\r\n\r\n \r\n\r\n
https:\/\/ledholo.com\/wp-content\/uploads\/2021\/05\/wyswietlamy-emocje-4.mp4<\/a><\/video><\/div>\r\n\r\n \r\n\r\nHowever, if you want to make an even greater impression and the presentation is to be attended by a larger number of people, use a special set weighing less than 25 kg. Ledholo Eye 75DE<\/strong>. It includes a display Ledholo Eye 75D<\/a><\/strong> with a diameter of 72 cm and a depth of 35 cm and a two-piece tripod on a stable base Tube Stand 200S<\/a><\/strong>. It shouldn't take you more than 5 minutes to set everything up, and the dedicated cases make it easy to transport, even in a small car trunk.\r\n\r\nIn both cases, using a dedicated, free app on an Android or iOS smartphone or a Windows laptop, you can instantly upload pre-prepared 3D animations, thereby creating your own playlists, and our system will transform them into 3D holograms suspended in space. If the autostart feature was enabled during display setup, your 3D holograms will appear within about 30 seconds of plugging the devices into a power source.\r\n

Summary<\/h2>\r\nIf you are planning meetings with clients in the near future, consider using a tool that will make attracting attention simple and reliable. Check out the research results and the opinions of our customers. You can find detailed technical specifications of the Ledholo Box 40B and the price HERE<\/a>.\n\nIf you want to see for yourself whether the 3D holograms displayed on Ledholo devices really grab your attention and create a \u201cWOW\u201d effect, schedule a presentation with us\u2014our showroom is located in Warsaw at 15 Branickiego Street.\r\n\r\nWell, we\u2019re Ledholo. We bring emotions to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sprzeda\u017c bezpo\u015brednia Co zrobi\u0107, aby bezpo\u015brednie spotkania z klientami by\u0142y jeszcze bardziej efektywne i ko\u0144czy\u0142y si\u0119 dopinaniem kontrakt\u00f3w? W wielu […]<\/p>\n","protected":false},"author":13,"featured_media":10323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[114],"class_list":["post-8000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hologramy-3d","tag-wsparcie-sprzedazy"],"yoast_head":"\nHolograficzne wsparcie sprzeda\u017cy | Ledholo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ledholo.com\/en\/holographic-support-for-direct-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holograficzne wsparcie sprzeda\u017cy | Ledholo\" \/>\n<meta property=\"og:description\" content=\"Sprzeda\u017c bezpo\u015brednia Co zrobi\u0107, aby bezpo\u015brednie spotkania z klientami by\u0142y jeszcze bardziej efektywne i ko\u0144czy\u0142y si\u0119 dopinaniem kontrakt\u00f3w? 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