{"id":49113,"date":"2025-10-29T19:19:00","date_gmt":"2025-10-29T18:19:00","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49113"},"modified":"2026-08-07T13:48:49","modified_gmt":"2026-08-07T11:48:49","slug":"lista-de-finalistas-de-los-premios-cmo-2024","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/lista-de-finalistas-de-los-premios-cmo-2024\/","title":{"rendered":"Consultor\u00eda de lista corta"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consultor\u00eda de lista corta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Eventos especiales&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Productos<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">PRODUCTOS&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">LEDHOLO MatrixX 1.3NC.72<br><a href=\"\/es\/producto\/box-80nx\/\">LEDHOLO BOX 80NX<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lista de finalistas - Premios CMO 2024\" src=\"https:\/\/player.vimeo.com\/video\/938647696?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los CMO Awards son uno de los eventos m\u00e1s prestigiosos del sector del marketing en Polonia. El concurso destaca por su mecanismo \u00fanico de evaluaci\u00f3n entre pares, en el que son los propios directores de marketing quienes presentan sus logros y, a continuaci\u00f3n, los representantes del sector eligen a las personas que, en su opini\u00f3n, m\u00e1s han destacado durante el \u00faltimo a\u00f1o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante una de las galas, los organizadores se enfrentaron a un reto inusual. La presentadora del evento, Marta Macke, fue galardonada con un premio en la categor\u00eda BRAND GUARDIAN. Surgi\u00f3 la duda de c\u00f3mo resolver, de forma elegante y natural, una situaci\u00f3n en la que la propia presentadora de la gala tuviera que anunciarse a s\u00ed misma e invitarse a subir al escenario.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los organizadores buscaban una soluci\u00f3n que permitiera evitar situaciones inc\u00f3modas y, al mismo tiempo, resaltara el car\u00e1cter excepcional del evento y proporcionara emociones adicionales a los participantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de buscar un sustituto o cambiar el guion del evento, se decidi\u00f3 utilizar la tecnolog\u00eda hologr\u00e1fica LEDHOLO. Para la gala, se prepar\u00f3 una versi\u00f3n digital de la presentadora, que apareci\u00f3 en el escenario en forma de holograma y anunci\u00f3 de manera profesional a la ganadora del premio BRAND GUARDIAN: Marta Macke.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para la realizaci\u00f3n del proyecto se utiliz\u00f3 la pantalla hologr\u00e1fica LEDHOLO MatrixX 1.3NC.72, que constituy\u00f3 el elemento central de la instalaci\u00f3n. Adem\u00e1s, se emple\u00f3 la pantalla LEDHOLO BOX 80NX, que mostraba contenidos hologr\u00e1ficos relacionados con el evento y la puesta en escena visual de la gala.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de que apareciera el holograma de la presentadora, los dispositivos mostraban animaciones 3D neutras, lo que permit\u00eda que la tecnolog\u00eda LEDHOLO se integrara de forma natural en la escenograf\u00eda del evento y creara expectaci\u00f3n antes del momento culminante de la gala.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de la tecnolog\u00eda hologr\u00e1fica no solo permiti\u00f3 resolver un problema organizativo poco habitual, sino tambi\u00e9n crear uno de los momentos m\u00e1s memorables de todo el evento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El holograma de la presentadora despert\u00f3 un enorme inter\u00e9s entre los asistentes y sigui\u00f3 siendo tema de conversaci\u00f3n mucho tiempo despu\u00e9s de que terminara la gala. Los invitados valoraron tanto la creatividad de la idea como el alto nivel de la ejecuci\u00f3n t\u00e9cnica. El efecto sorpresa, combinado con la tecnolog\u00eda moderna, encaj\u00f3 a la perfecci\u00f3n con el car\u00e1cter del evento, centrado en la innovaci\u00f3n, la comunicaci\u00f3n y el marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los proyectores hologr\u00e1ficos LEDHOLO desempe\u00f1aron varias funciones al mismo tiempo. Formaban parte de una escenograf\u00eda moderna, facilitaban la comunicaci\u00f3n durante el evento y ofrecieron a los asistentes una experiencia \u00fanica, lo que hizo que la gala destacara frente a otras producciones habituales de eventos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto realizado para Shortlist Consulting ha demostrado que la tecnolog\u00eda hologr\u00e1fica puede ser de gran ayuda para los organizadores de eventos especiales, no solo resolviendo retos organizativos poco evidentes, sino tambi\u00e9n creando momentos espectaculares que refuerzan el prestigio del evento y permanecen en la memoria de los participantes mucho tiempo despu\u00e9s de que este haya concluido.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img 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aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"N\u00famero de identificaci\u00f3n fiscal\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"N\u00famero de tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; flex-direction:column; gap:10px; margin-top:15px;\">\n\t\t<p><label style=\"display:inline-flex; align-items:center; gap:8px;\"><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-rodo\"><span 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value=\"es\"\/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":49057,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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