{"id":49164,"date":"2025-10-30T15:38:32","date_gmt":"2025-10-30T14:38:32","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49164"},"modified":"2026-08-07T13:53:09","modified_gmt":"2026-08-07T11:53:09","slug":"grupo-seb-polonia","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/grupo-seb-polonia\/","title":{"rendered":"Grupo SEB Polonia"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grupo SEB Polska Sp. z o.o. z o. o.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Comercio y servicios&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Productos<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><a href=\"\/es\/producto\/totem-80nct\/\">LEDHOLO Totem 80NCT<\/a><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ledholo para Tefal\" src=\"https:\/\/player.vimeo.com\/video\/651013157?h=f3b95dbeae&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Groupe SEB Polska, que forma parte de uno de los mayores fabricantes mundiales de peque\u00f1os electrodom\u00e9sticos, se encarga del desarrollo y la venta de marcas como Tefal, Krups, Rowenta o WMF en el mercado polaco. Ante la creciente competencia en el sector minorista, la empresa buscaba herramientas modernas que facilitaran la comunicaci\u00f3n de marketing en los puntos de venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El principal reto consist\u00eda en encontrar una soluci\u00f3n que permitiera captar eficazmente la atenci\u00f3n de los clientes ya en el momento en que pasaban por delante del escaparate de la tienda. Los soportes publicitarios tradicionales ten\u00edan cada vez m\u00e1s dificultades para destacar en el entorno comercial, por lo que se buscaba una tecnolog\u00eda capaz no solo de despertar el inter\u00e9s de los clientes, sino tambi\u00e9n de animarlos a entrar en la tienda y conocer m\u00e1s de cerca la oferta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2021 se iniciaron las pruebas de soluciones innovadoras de exposici\u00f3n, cuyo objetivo era aumentar la visibilidad de los productos de Tefal y crear una imagen moderna de la marca en los espacios comerciales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras analizar las tecnolog\u00edas disponibles, Groupe SEB Polska decidi\u00f3 implantar la pantalla hologr\u00e1fica LEDHOLO Totem 80NCT. El dispositivo est\u00e1 equipado con dos unidades emisoras LH 73.02 totalmente sincronizadas, cada una con un di\u00e1metro operativo de 72 cm, que permiten presentar contenidos hologr\u00e1ficos espectaculares con una calidad capaz de captar la atenci\u00f3n de los transe\u00fantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera instalaci\u00f3n se puso en marcha en el centro comercial Riviera de Gdynia. Para este proyecto se cre\u00f3 una animaci\u00f3n hologr\u00e1fica en 3D en la que se presentaba una moderna cafetera de la marca Tefal. El modelo tridimensional del producto, suspendido en el espacio, permit\u00eda a los clientes potenciales familiarizarse con su aspecto y sus caracter\u00edsticas principales incluso antes de entrar en la tienda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto ten\u00eda car\u00e1cter piloto y su objetivo principal era comprobar la eficacia de la tecnolog\u00eda hologr\u00e1fica como herramienta de apoyo a las ventas en el sector minorista.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera instalaci\u00f3n result\u00f3 ser un gran \u00e9xito, lo que confirm\u00f3 la eficacia de la comunicaci\u00f3n hologr\u00e1fica de productos en el \u00e1mbito comercial. Las din\u00e1micas animaciones en 3D captaron eficazmente la atenci\u00f3n de los visitantes del centro comercial, haciendo que la tienda de Tefal destacara entre los numerosos puntos de venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados positivos de la fase piloto han dado lugar a nuevas implantaciones. En la actualidad, las pantallas LEDHOLO y las animaciones hologr\u00e1ficas espec\u00edficas para los productos se utilizan en las tiendas monomarca m\u00e1s grandes de Tefal en Polonia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los an\u00e1lisis realizados por el cliente confirmaron un aumento significativo del inter\u00e9s por la oferta presentada mediante hologramas. Esta soluci\u00f3n contribuy\u00f3 a aumentar el n\u00famero de visitantes en las tiendas, a mejorar la exposici\u00f3n de los productos promocionados y a incrementar la eficacia de las acciones de marketing llevadas a cabo en el punto de venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto realizado para Groupe SEB Polska ha demostrado que la tecnolog\u00eda hologr\u00e1fica puede contribuir de forma eficaz al comercio minorista, combinando funciones publicitarias, de exposici\u00f3n y de imagen de marca. Las presentaciones hologr\u00e1ficas de productos no solo atraen la atenci\u00f3n de los clientes, sino que tambi\u00e9n contribuyen a crear una imagen de marca moderna e innovadora, lo que aumenta la eficacia de la comunicaci\u00f3n en los puntos de venta.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/kontakt-lh-es-1.png\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49164#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49164#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellido\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"N\u00famero de identificaci\u00f3n fiscal\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"N\u00famero de tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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