{"id":49171,"date":"2025-10-30T15:44:13","date_gmt":"2025-10-30T14:44:13","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49171"},"modified":"2026-08-07T13:53:31","modified_gmt":"2026-08-07T11:53:31","slug":"lagardere-travel-retail","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/lagardere-travel-retail\/","title":{"rendered":"Lagard\u00e8re Travel Retail"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lagard\u00e8re Travel Retail&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Comercio y servicios&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Productos<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">LEDHOLO MatrixX 1.3NC.72<br><a href=\"\/es\/producto\/eye-70\/\">LEDHOLO Eye 70ND<\/a><br><a href=\"\/es\/producto\/wall-mounting-set\/\">Juego de montaje en pared<\/a><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ledholo Inmedio\" src=\"https:\/\/player.vimeo.com\/video\/774238901?h=aa6a683872&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lagard\u00e8re Travel Retail es uno de los mayores operadores minoristas de Polonia y gestiona una red de aproximadamente 1.000 puntos de venta que operan bajo cerca de 40 marcas, entre las que se incluyen Inmedio, Relay, So Coffee, 1Minute Smacznego! y Aelia Duty Free. La empresa atiende a millones de clientes al a\u00f1o en lugares con un tr\u00e1fico muy intenso, como aeropuertos, estaciones de tren, estaciones de metro y centros comerciales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de la tienda Inmedio, situada en el centro comercial Janki, surgi\u00f3 una pregunta que hoy en d\u00eda se plantean muchos operadores del sector minorista: \u00bfc\u00f3mo atraer eficazmente la atenci\u00f3n de los clientes en un espacio repleto de mensajes publicitarios? Las pantallas tradicionales y los materiales promocionales pasan cada vez m\u00e1s desapercibidos para los destinatarios, que cada d\u00eda se ven bombardeados con cientos de mensajes de marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo del proyecto era aumentar el inter\u00e9s por determinadas ofertas de los proveedores, atraer a un mayor n\u00famero de clientes a la tienda y crear una experiencia de compra moderna que diferenciara a la marca Inmedio de la competencia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para destacar eficazmente el espacio de venta, se opt\u00f3 por implementar la tecnolog\u00eda hologr\u00e1fica LEDHOLO. En el proyecto se utilizaron las pantallas LEDHOLO MatrixX 1.3NC.72 y LEDHOLO Eye 70ND, junto con los sistemas de montaje espec\u00edficos Wall Mounting Set.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para la realizaci\u00f3n del proyecto, se prepar\u00f3 una serie de animaciones hologr\u00e1ficas en 3D que presentaban productos seleccionados, promociones y mensajes de marketing de los socios comerciales. Las im\u00e1genes tridimensionales suspendidas en el espacio destacaban eficazmente sobre los soportes publicitarios tradicionales, captando la atenci\u00f3n de los clientes ya desde una mayor distancia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de distintos tipos de pantallas permiti\u00f3 crear un espacio de comunicaci\u00f3n atractivo y din\u00e1mico, que dirig\u00eda de forma natural la mirada de los visitantes hacia los productos y ofertas promocionados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La implantaci\u00f3n de la tecnolog\u00eda hologr\u00e1fica tuvo una acogida muy positiva entre los clientes que visitaron la tienda Inmedio. Las animaciones hologr\u00e1ficas en 3D captaron eficazmente la atenci\u00f3n de los transe\u00fantes, despertando su inter\u00e9s y anim\u00e1ndoles a entrar en la tienda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes se deten\u00edan ante las instalaciones hologr\u00e1ficas, observaban los contenidos que se mostraban y se mostraban m\u00e1s dispuestos a conocer la oferta promocionada. El resultado fue un aumento del n\u00famero de visitantes en la tienda, un mayor inter\u00e9s por los productos expuestos y una mejora de la eficacia de las acciones de marketing llevadas a cabo en el punto de venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito del proyecto llev\u00f3 a la marca Inmedio a decidir seguir utilizando la tecnolog\u00eda LEDHOLO. Uno de los siguientes pasos fue la instalaci\u00f3n de la pantalla hologr\u00e1fica LEDHOLO BOX 80NX en la tienda insignia de la cadena situada en el Aeropuerto Chopin de Varsovia, uno de los emplazamientos comerciales m\u00e1s prestigiosos de Polonia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto realizado para Lagard\u00e8re Travel Retail ha confirmado que la comunicaci\u00f3n visual hologr\u00e1fica puede aumentar de forma eficaz la eficacia de las acciones de marketing en el sector minorista. Gracias a la combinaci\u00f3n de tecnolog\u00eda innovadora, contenidos 3D atractivos y una exposici\u00f3n bien dise\u00f1ada, no solo es posible captar la atenci\u00f3n de los clientes, sino tambi\u00e9n impulsar de forma tangible las ventas y construir una imagen de marca moderna.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/kontakt-lh-es-1.png\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49171#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49171#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellido\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"N\u00famero de identificaci\u00f3n fiscal\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"N\u00famero de tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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