{"id":49209,"date":"2025-10-30T16:13:27","date_gmt":"2025-10-30T15:13:27","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49209"},"modified":"2026-08-07T13:55:52","modified_gmt":"2026-08-07T11:55:52","slug":"lotte-wedel","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/lotte-wedel\/","title":{"rendered":"Lotte Wedel Sp. z o. o."},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lotte Wedel Sp. z o. o.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Comercio y servicios&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Productos<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><a href=\"\/es\/producto\/box-80nx\/\">LEDHOLO BOX 80NX<\/a><br>LEDHOLO Cloud 2.0<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Wedel 2022\" src=\"https:\/\/player.vimeo.com\/video\/712628901?h=502a961319&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lotte Wedel to najstarszy producent czekolady w Polsce i jedna z najbardziej rozpoznawalnych marek na krajowym rynku. Od ponad 170 lat firma skutecznie \u0142\u0105czy tradycj\u0119 z innowacyjno\u015bci\u0105, tworz\u0105c produkty, kt\u00f3re na sta\u0142e wpisa\u0142y si\u0119 w histori\u0119 polskiej kultury i codziennych przyjemno\u015bci. Kultowe marki, takie jak Ptasie Mleczko\u00ae, Torcik Wedlowski czy czekolady Wedel, od pokole\u0144 buduj\u0105 siln\u0105 wi\u0119\u017a z konsumentami.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przygotowuj\u0105c og\u00f3lnopolsk\u0105 kampani\u0119 promuj\u0105c\u0105 nowy wariant smakowy Ptasiego Mleczka\u00ae, dzia\u0142 marketingu firmy poszukiwa\u0142 niestandardowych form komunikacji, kt\u00f3re pozwoli\u0142yby skutecznie wyr\u00f3\u017cni\u0107 produkt w przestrzeni handlowej i przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w odwiedzaj\u0105cych najwi\u0119ksze supermarkety w Polsce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wyzwaniem by\u0142o nie tylko stworzenie atrakcyjnej formy prezentacji produktu, ale r\u00f3wnie\u017c opracowanie rozwi\u0105zania umo\u017cliwiaj\u0105cego jednoczesne uruchomienie kampanii w wielu lokalizacjach. Projekt wymaga\u0142 przygotowania dedykowanego systemu monta\u017cu, sprawnej logistyki oraz centralnego zarz\u0105dzania tre\u015bciami wy\u015bwietlanymi na wszystkich urz\u0105dzeniach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po otrzymaniu zapytania rozpocz\u0119li\u015bmy prace nad kompleksowym rozwi\u0105zaniem wykorzystuj\u0105cym wy\u015bwietlacze holograficzne LEDHOLO BOX 80NX oraz platform\u0119 zarz\u0105dzania tre\u015bciami LEDHOLO Cloud 2.0.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wsp\u00f3\u0142pracy z firm\u0105 POSperita opracowano specjalny system monta\u017cu umo\u017cliwiaj\u0105cy instalacj\u0119 wy\u015bwietlaczy na lekkich konstrukcjach kartonowych wykorzystywanych w strefach promocyjnych supermarket\u00f3w. Zastosowane rozwi\u0105zanie pozwala\u0142o na dwustronn\u0105 ekspozycj\u0119 hologram\u00f3w, zwi\u0119kszaj\u0105c ich widoczno\u015b\u0107 i skuteczno\u015b\u0107 oddzia\u0142ywania na klient\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kluczowym elementem projektu by\u0142o r\u00f3wnie\u017c przygotowanie dedykowanej holograficznej animacji 3D promuj\u0105cej Ptasie Mleczko\u00ae o smaku truskawkowym. Dynamiczna prezentacja produktu pozwala\u0142a zaprezentowa\u0107 go w spos\u00f3b niemo\u017cliwy do osi\u0105gni\u0119cia przy wykorzystaniu tradycyjnych no\u015bnik\u00f3w reklamowych, skutecznie przyci\u0105gaj\u0105c uwag\u0119 os\u00f3b przemieszczaj\u0105cych si\u0119 po sklepie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki wykorzystaniu systemu LEDHOLO Cloud 2.0 mo\u017cliwe by\u0142o centralne zarz\u0105dzanie tre\u015bciami prezentowanymi na wszystkich urz\u0105dzeniach uczestnicz\u0105cych w kampanii.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampania zosta\u0142a uruchomiona wiosn\u0105 2022 roku jednocze\u015bnie w dziesi\u0119ciu najwi\u0119kszych supermarketach na terenie Polski. W realizacji wykorzystano \u0142\u0105cznie dwadzie\u015bcia wy\u015bwietlaczy holograficznych LEDHOLO BOX 80NX, kt\u00f3re sta\u0142y si\u0119 centralnym elementem stref promocyjnych produktu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Holograficzne animacje skutecznie przyci\u0105ga\u0142y uwag\u0119 klient\u00f3w, wywo\u0142uj\u0105c zaskoczenie, zainteresowanie oraz pozytywne emocje. Wielu odwiedzaj\u0105cych zatrzymywa\u0142o si\u0119 przy ekspozycjach, aby dok\u0142adniej obejrze\u0107 prezentowany produkt, co przek\u0142ada\u0142o si\u0119 na zwi\u0119kszon\u0105 widoczno\u015b\u0107 kampanii i wi\u0119ksze zainteresowanie ofert\u0105.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt pokaza\u0142, \u017ce technologia holograficzna mo\u017ce by\u0107 skutecznym narz\u0119dziem wspieraj\u0105cym sprzeda\u017c i dzia\u0142ania promocyjne w przestrzeni handlowej. Dzi\u0119ki po\u0142\u0105czeniu atrakcyjnych tre\u015bci 3D, nowoczesnych no\u015bnik\u00f3w reklamowych oraz centralnego systemu zarz\u0105dzania kampania zosta\u0142a zrealizowana w spos\u00f3b sp\u00f3jny, efektywny i zgodny z innowacyjnym charakterem marki Wedel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizacja dla Lotte Wedel potwierdzi\u0142a, \u017ce hologramy LEDHOLO doskonale sprawdzaj\u0105 si\u0119 w dzia\u0142aniach retail marketingowych, pomagaj\u0105c markom wyr\u00f3\u017cnia\u0107 produkty na p\u00f3\u0142ce, zwi\u0119ksza\u0107 zaanga\u017cowanie klient\u00f3w oraz budowa\u0107 nowoczesny wizerunek oparty na innowacyjnej komunikacji wizualnej.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/kontakt-lh-es-1.png\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49209#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49209#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellido\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"N\u00famero de identificaci\u00f3n fiscal\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"N\u00famero de tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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