{"id":49213,"date":"2025-10-30T16:18:20","date_gmt":"2025-10-30T15:18:20","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49213"},"modified":"2026-08-07T13:56:38","modified_gmt":"2026-08-07T11:56:38","slug":"puma-polonia","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/puma-polonia\/","title":{"rendered":"Puma Polonia"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Puma Polonia Sp. z o. o.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Comercio y servicios&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">PRODUCTOS&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/es\/soluciones-holograficas\/sistemas-holograficos-2\/\">Soluciones hologr\u00e1ficas a medida de LEDHOLO<\/a><br>Unidades emisoras LEDHOLO LH 65.02<br>Unidades emisoras LEDHOLO LH 72.02<br>Animaciones hologr\u00e1ficas de productos en 3D<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Puma Posnania\" src=\"https:\/\/player.vimeo.com\/video\/658622983?h=e353a14e1d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA Polonia, que forma parte de una de las marcas deportivas m\u00e1s reconocidas del mundo, busca constantemente formas modernas de presentar sus productos. La marca lleva a\u00f1os combinando deporte, moda e innovaci\u00f3n tecnol\u00f3gica para crear experiencias de compra que satisfagan las expectativas de los consumidores actuales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el marco de las iniciativas relacionadas con la exposici\u00f3n de productos en las tiendas de la marca, PUMA comenz\u00f3 a buscar soluciones que permitieran presentar determinados modelos de calzado de una forma que fuera m\u00e1s all\u00e1 de las formas tradicionales de comunicaci\u00f3n visual. El objetivo era crear hologramas de productos llamativos que captaran la atenci\u00f3n de los clientes que visitan las tiendas insignia de la marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el proyecto planteaba varios retos importantes. En primer lugar, la tecnolog\u00eda deb\u00eda adaptarse a los elementos de equipamiento de las salas de exposici\u00f3n ya dise\u00f1ados. En segundo lugar, el calendario de implementaci\u00f3n exig\u00eda la preparaci\u00f3n de un gran n\u00famero de animaciones de productos de alta calidad en un plazo muy breve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para satisfacer las necesidades del cliente, hemos desarrollado dise\u00f1os espec\u00edficos que permiten integrar la tecnolog\u00eda hologr\u00e1fica en las exposiciones ya existentes de las tiendas. En la ejecuci\u00f3n se han utilizado unidades emisoras est\u00e1ndar LEDHOLO LH 65.02, con un di\u00e1metro operativo de 65 cm, y LEDHOLO LH 72.02, con un di\u00e1metro operativo de 72 cm, que se han instalado en carcasas especialmente dise\u00f1adas y adaptadas a los requisitos de PUMA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto tambi\u00e9n exigi\u00f3 el desarrollo de las capacidades de producci\u00f3n de nuestro estudio. Debido al gran n\u00famero de lanzamientos de productos previstos, hemos ampliado el equipo de LEDHOLO HoloArt Studio 3D y hemos desarrollado procesos m\u00e1s eficaces para el modelado y la creaci\u00f3n de contenidos hologr\u00e1ficos de productos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para la campa\u00f1a se han elaborado una serie de animaciones 3D avanzadas que muestran, entre otros, modelos de:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA RS-2K PASADO X FUTURO&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA RIDER SS20&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA POWERUP&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA ZONE XT&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El alcance del proyecto incluy\u00f3 la elaboraci\u00f3n de guiones, la modelizaci\u00f3n en 3D a partir de materiales de referencia, la preparaci\u00f3n de animaciones y el renderizado final adaptado a la presentaci\u00f3n hologr\u00e1fica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las primeras instalaciones hologr\u00e1ficas de LEDHOLO aparecieron en las tiendas insignia de PUMA Polonia ya en 2019, convirti\u00e9ndose en un elemento fundamental de la comunicaci\u00f3n de marketing de la marca durante los lanzamientos de nuevas colecciones y productos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las presentaciones hologr\u00e1ficas captaban eficazmente la atenci\u00f3n de los clientes, haciendo que las exposiciones de productos destacaran frente a los materiales publicitarios tradicionales. Las animaciones tridimensionales permit\u00edan presentar el calzado de una forma m\u00e1s atractiva, din\u00e1mica y cautivadora, resaltando el car\u00e1cter innovador de la marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias al uso de la tecnolog\u00eda hologr\u00e1fica, PUMA no solo ha podido aumentar la visibilidad de determinados productos, sino tambi\u00e9n crear experiencias de compra modernas que responden a las expectativas de los consumidores m\u00e1s j\u00f3venes y exigentes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La puesta en marcha ha demostrado que los hologramas LEDHOLO funcionan a la perfecci\u00f3n en el sector minorista, especialmente en el caso de las marcas de gama alta que desean diferenciar sus productos mediante una comunicaci\u00f3n visual moderna. El proyecto para PUMA se ha convertido en uno de los primeros ejemplos del amplio uso de presentaciones hologr\u00e1ficas de productos en las tiendas polacas y ha confirmado que la tecnolog\u00eda hologr\u00e1fica puede contribuir de forma eficaz a crear una ventaja competitiva y a reforzar la imagen de la marca como l\u00edder en innovaci\u00f3n.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/kontakt-lh-es-1.png\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49213#wpcf7-f5573-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es\/wp-json\/wp\/v2\/portfolio\/49213#wpcf7-f5573-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5573\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5573-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"custom-form\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellido\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" maxlength=\"15\" minlength=\"8\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"N\u00famero de identificaci\u00f3n fiscal\" value=\"\" type=\"text\" name=\"your-nip\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"N\u00famero de tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; 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