{"id":49232,"date":"2025-10-30T16:29:30","date_gmt":"2025-10-30T15:29:30","guid":{"rendered":"http:\/\/localhost:8080\/ledholocopy\/?post_type=portfolio&#038;p=49232"},"modified":"2026-08-07T13:58:33","modified_gmt":"2026-08-07T11:58:33","slug":"3a-edicion-del-dia-de-la-innovacion-de-rossmann","status":"publish","type":"portfolio","link":"https:\/\/ledholo.com\/es\/portafolio\/3a-edicion-del-dia-de-la-innovacion-de-rossmann\/","title":{"rendered":"3\u00aa edici\u00f3n del Rossmann Innovation Day"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">CLIENTE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rossmann Polonia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Solicitud<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Eventos especiales&nbsp;<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Productos<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/es\/sistemas-holograficos\/\">M\u00e1quina tragaperras LEDHOLO<\/a><br><a href=\"\/es\/producto\/box-70hc\/\">LEDHOLO BOX 70HC<\/a><br><a href=\"\/es\/producto\/box-45nx-bc-set\/\">LEDHOLO BOX 45NX BC SET<\/a><br>LEDHOLO MatrixX 1.3NC.72<br><a href=\"\/es\/producto\/box-110nx-bc-set\/\">LEDHOLO BOX 110NX BC SET<\/a><br><a href=\"\/es\/sistemas-holograficos\/\">LEDHOLO Smart Control<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"3\u00aa edici\u00f3n del Rossmann Innovation Day\" src=\"https:\/\/player.vimeo.com\/video\/905215210?h=2b3151468a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DESAF\u00cdO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El 19 de enero de 2024 tuvo lugar en el complejo DoubleTree by Hilton y Wytw\u00f3rnia, en \u0141\u00f3d\u017a, la tercera edici\u00f3n del D\u00eda de la Innovaci\u00f3n de Rossmann. El evento reuni\u00f3 a empleados de la sede central de la empresa, directores de droguer\u00edas de toda Polonia y socios tecnol\u00f3gicos que presentaron soluciones capaces de impulsar el desarrollo del comercio minorista moderno.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La edici\u00f3n de este a\u00f1o se celebr\u00f3 bajo el lema \u201eInnovaciones en torno al empleado y al cliente\u201d. El programa incluy\u00f3 numerosas presentaciones, talleres y una zona de exposici\u00f3n, en la que los participantes pudieron conocer las \u00faltimas tecnolog\u00edas destinadas a apoyar las ventas, la atenci\u00f3n al cliente y la gesti\u00f3n de procesos empresariales. Uno de los ponentes del evento fue Marcin Prokop, quien present\u00f3 a los participantes las principales tendencias tecnol\u00f3gicas que influyen en el mundo empresarial actual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La invitaci\u00f3n de LEDHOLO para participar en el evento supuso para nosotros un gran honor, pero al mismo tiempo nos plante\u00f3 un reto concreto. En un entorno repleto de soluciones innovadoras, tuvimos que crear una exposici\u00f3n que no solo llamara la atenci\u00f3n de los participantes, sino que tambi\u00e9n mostrara las amplias posibilidades de aplicaci\u00f3n de las tecnolog\u00edas hologr\u00e1ficas en el comercio, la educaci\u00f3n, el marketing y la comunicaci\u00f3n con el cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOLUCI\u00d3N<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos decidido presentar varias gamas de productos y sistemas de interacci\u00f3n, con el fin de mostrar a los participantes todo el abanico de posibilidades que ofrece el ecosistema LEDHOLO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El espacio de exposici\u00f3n m\u00e1s grande lo ocupaba la LEDHOLO Slot Machine, una m\u00e1quina tragaperras hologr\u00e1fica que utilizaba tres pantallas LEDHOLO BOX 70HC. Los participantes pod\u00edan activar el sistema pulsando el caracter\u00edstico bot\u00f3n rojo, lo que pon\u00eda en marcha el sorteo y les permit\u00eda participar en un concurso con premios. La combinaci\u00f3n de gamificaci\u00f3n, interacci\u00f3n y presentaci\u00f3n hologr\u00e1fica hizo que la soluci\u00f3n estuviera rodeada de grupos de personas interesadas pr\u00e1cticamente en todo momento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo elemento clave de la exposici\u00f3n fue el LEDHOLO Holographic Guide, basado en la pantalla LEDHOLO MatrixX 1.3NC.72. El personaje hologr\u00e1fico, que interactuaba con el sistema LEDHOLO Smart Control, permit\u00eda a los asistentes formular preguntas a trav\u00e9s de una tableta y obtener respuestas sobre las tecnolog\u00edas presentadas. La soluci\u00f3n despert\u00f3 un gran inter\u00e9s y fue uno de los elementos m\u00e1s fotografiados de todo el evento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la sala principal de conferencias tambi\u00e9n se present\u00f3 el LEDHOLO BOX 110NX BC SET, el kit para eventos m\u00e1s popular de nuestra gama, que se utiliza en ferias, conferencias y actos especiales. Adem\u00e1s, en distintos puntos del recinto se colocaron pantallas LEDHOLO BOX 45NX BC SET, cuya funci\u00f3n era atraer a los asistentes hacia la zona de exposici\u00f3n y mostrar contenidos hologr\u00e1ficos en 3D.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESULTADO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El stand de LEDHOLO despert\u00f3 un enorme inter\u00e9s durante todo el evento. La m\u00e1quina tragaperras LEDHOLO goz\u00f3 de especial popularidad, ya que consigui\u00f3 involucrar a los asistentes y atraerlos hacia la zona de exposici\u00f3n. En muchos momentos se formaban colas delante de la instalaci\u00f3n con personas deseosas de participar en la actividad y comprobar el funcionamiento del sistema.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los hologramas de personajes que utilizaban el sistema LEDHOLO Smart Control tambi\u00e9n despertaron un gran inter\u00e9s. Los participantes se mostraron muy dispuestos a probar la posibilidad de interactuar con un gu\u00eda hologr\u00e1fico, lo que confirm\u00f3 el enorme potencial de este tipo de soluciones no solo en el \u00e1mbito del marketing, sino tambi\u00e9n en la educaci\u00f3n, la formaci\u00f3n, la atenci\u00f3n al cliente y la comunicaci\u00f3n interna.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3n en la III Jornada de Innovaci\u00f3n de Rossmann confirm\u00f3 que las tecnolog\u00edas hologr\u00e1ficas captan eficazmente la atenci\u00f3n, involucran al p\u00fablico y ayudan a crear experiencias memorables. Y lo que es especialmente importante, el evento demostr\u00f3 que los hologramas pueden desempe\u00f1ar muchas m\u00e1s funciones que las meramente decorativas o publicitarias. Cada vez m\u00e1s, se convierten en herramientas interactivas que favorecen la educaci\u00f3n, la comunicaci\u00f3n y la divulgaci\u00f3n del conocimiento de una forma moderna y atractiva para el p\u00fablico.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"951\" height=\"802\" src=\"https:\/\/ledholo.com\/wp-content\/uploads\/2025\/12\/kontakt-lh-es-1.png\" alt=\"\" class=\"wp-image-48638\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5573-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5573\">\n<div class=\"screen-reader-response\"><p 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data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellido\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-659\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext\" aria-required=\"true\" aria-invalid=\"false\" value=\"Poland (Polska)\" type=\"text\" name=\"textarea-659\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-nip\"><input size=\"40\" 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data-name=\"your-message\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" value=\"\" type=\"text\" name=\"your-message\" \/><\/span>\n\t<\/p>\n\t<div class=\"form-checkboxes\" style=\"display:flex; flex-direction:column; gap:10px; margin-top:15px;\">\n\t\t<p><label style=\"display:inline-flex; align-items:center; gap:8px;\"><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-rodo\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"your-rodo\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><br \/>\n<span><b>T\u00e9rminos y Pol\u00edtica de Privacidad*<\/b> Me he familiarizado con<br \/>\n<a href=\"https:\/\/ledholo.com\/es\/politica-de-privacidad\/\">Por reglamento<\/a> y el Acuerdo de Pol\u00edtica de Privacidad<br \/>\n<\/span><br \/>\n<\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control 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