Challenge

On January 19, 2024, the 3rd edition of Rossmann Innovation Day took place at the Double Tree by Hilton Hotel in Łódź at ul. Łąkowa 29 in the "Wytwórnia" halls. The event gathered headquarters employees and drugstore managers from all over Poland, promoting a culture of innovation and development in retail. The main theme was "Innovations around the employee and the customer". Participants could take part in lectures, workshops and expo fairs, where new technologies were presented. One of the key points was a lecture by Marcin Prokop, who discussed the most important trends in the world dominated by technology. Guests also had the opportunity to visit Rossmann's Innovative Drugstore, presenting the future of retail and supporting staff and customers. Due to the invitation to the event, we faced a serious challenge - what and how to present to achieve the best effect and stand out in such a distinguished group of exhibitors.

Solution

In order to present a wide range of possibilities offered by the use of our solutions, we decided to show various displays and interaction systems. The holographic Jackpot, which was to be expected, enjoyed the greatest interest. Ledholo Slot Machine and three 3D holographic projectors Ledholo Box 70HC. Guests eagerly pressed the red button to take part in the fun and answer the competition question. Ledholo Holographic Guide was the most photographed holographic display during the event. The ability to ask questions to holographic characters via a tablet with the system Ledholo Smart Control turned out to be an equally interesting attraction, but in this case it was probably more about satisfying curiosity than the desire to win a prize. In the main hall we also installed a display Ledholo Box 110NX part of the most popular and most frequently ordered holographic event set Ledholo Box 110NX BC SET. Smaller displays Ledholo Box45NX with the basics Ledholo Box45NX BASE were set up in several other places. Their task was to invite guests to our stand.

Result

We can proudly say that our solutions enjoyed huge interest and the holographic Jackpot caused queues to form at times at our stand. The test also confirmed that character holograms, apart from their decorative or advertising function, can act as innovative educational tools.