CLIENT
Lagardère Travel Retail
Application
Retail
Products
Ledholo MatrixX 1.3NC
Ledholo EYE 70ND
Wall Mounting Set
.
CLIENT
Application
Products
.
Challenge
Lagardère Travel Retail is a leading retail operator in Poland, managing a network of around 1,000 points of sale under 40 brands, such as Inmedio, So Coffee, Relay, 1Minute Smacznego! and Aelia Duty Free. The company operates at airports, train stations, metro stations and shopping malls, offering comprehensive solutions for travelers and city customers. And here comes the challenge – how to increase interest in suppliers’ offers in the Inmedio showroom in the Janki Shopping Centre in Warsaw?
Solution
Advertising presented on traditional 2D monitors has long ceased to attract the attention of potential customers. Ledholo solutions came to the rescue – Ledholo MatrixX 1.3NX and Ledholo Eye 80ND. In response to the challenge, we developed a series of 3D holographic animations that were presented on selected holographic projectors.
Result
The 3D holographic content was a big surprise for customers, causing them to be amazed and surprised. The company noted an increase in the number of people who entered the showroom, an increase in interest in the company's offer and, consequently, an increase in sales. As a result, Inmedio decided to install a 3D holographic projector Ledholo Box 80NX in its flagship showroom at Okęcie Airport in Warsaw.