CLIENT
Rossmann Poland
Application
Special events
Products
LEDHOLO Slot Machine
LEDHOLO BOX 70HC
LEDHOLO BOX 45NX BC SET
LEDHOLO MatrixX 1.3NC.72
LEDHOLO BOX 110NX BC SET
LEDHOLO Smart Control
CHALLENGE
On January 19, 2024, the third edition of Rossmann Innovation Day took place at the DoubleTree by Hilton and Wytwórnia complex in Łódź. The event brought together employees from the company’s headquarters, drugstore managers from across Poland, and technology partners presenting solutions designed to support the development of modern retail.
This year’s event was held under the theme „Innovations Centered on Employees and Customers.” The program included numerous presentations, workshops, and an expo area where participants could learn about the latest technologies supporting sales, customer service, and business process management. One of the event’s speakers was Marcin Prokop, who introduced participants to the most important technological trends shaping the modern business world.
LEDHOLO’s invitation to participate in the event was a great honor for us, but it also presented us with a specific challenge. Surrounded by many innovative solutions, we had to create an exhibit that would not only attract the attention of attendees but also showcase the wide range of applications for holographic technology in retail, education, marketing, and customer communication.
SOLUTION
We decided to showcase several different product groups and interaction systems, demonstrating to participants the full spectrum of possibilities offered by the LEDHOLO ecosystem.
The largest exhibition space was occupied by the LEDHOLO Slot Machine—a holographic jackpot featuring three LEDHOLO BOX 70HC displays. Participants could activate the system using a distinctive red button, triggering the draw and entering a contest with prizes. The combination of gamification, interaction, and holographic presentation meant that the solution was surrounded by groups of interested people almost the entire time.
The second key element of the exhibition was the LEDHOLO Holographic Guide, based on the LEDHOLO MatrixX 1.3NC.72 display. A holographic figure integrated with the LEDHOLO Smart Control system allowed participants to ask questions via a tablet and receive answers about the technologies on display. The solution sparked great curiosity and was one of the most frequently photographed elements of the entire event.
The main conference space also featured the LEDHOLO BOX 110NX BC SET—the most popular event kit in our lineup, used at trade shows, conferences, and special events. In addition, LEDHOLO BOX 45NX BC SET displays were placed at various locations throughout the venue to attract attendees to the exhibition area and showcase holographic 3D content.
RESULT
The LEDHOLO booth attracted a great deal of interest throughout the entire event. The LEDHOLO Slot Machine was particularly popular, effectively engaging participants and drawing them to the presentation area. At many points, lines formed in front of the installation as people waited to take part in the fun and see how the system worked.
Holograms of characters using the LEDHOLO Smart Control system also generated a great deal of interest. Participants eagerly tested the ability to interact with a holographic guide, which confirmed the enormous potential of such solutions not only in marketing but also in education, training, customer service, and internal communication.
Participation in the 3rd Rossmann Innovation Day confirmed that holographic technologies effectively capture attention, engage audiences, and help create memorable experiences. Most importantly, the event demonstrated that holograms can serve far more purposes than just decoration or advertising. They are increasingly becoming interactive tools that support education, communication, and the presentation of knowledge in a modern way that appeals to audiences.
