CLIENT
Lotte Wedel Sp. z o. o
Application
Trade and services
Products
LEDHOLO BOX 80NX
LEDHOLO Cloud 2.0
CHALLENGE
Lotte Wedel is the oldest chocolate manufacturer in Poland and one of the most recognizable brands on the domestic market. For over 170 years, the company has successfully combined tradition with innovation, creating products that have become an integral part of Polish culture and everyday pleasures. Iconic brands such as Ptasie Mleczko®, Torcik Wedlowski, and Wedel chocolates have been building strong bonds with consumers for generations.
While preparing a nationwide campaign to promote a new flavor of Ptasie Mleczko®, the company’s marketing department sought out unconventional forms of communication that would effectively set the product apart on store shelves and attract the attention of customers visiting Poland’s largest supermarkets.
The challenge was not only to create an attractive way to present the product, but also to develop a solution that would enable the campaign to be launched simultaneously in multiple locations. The project required the development of a dedicated installation system, efficient logistics, and centralized management of the content displayed on all devices.
SOLUTION
After receiving the inquiry, we began working on a comprehensive solution utilizing LEDHOLO BOX 80NX holographic displays and the LEDHOLO Cloud 2.0 content management platform.
In collaboration with POSperita, a special mounting system was developed that allows displays to be installed on lightweight cardboard structures used in supermarket promotional areas. This solution allowed for double-sided display of the holograms, increasing their visibility and effectiveness in engaging customers.
Another key element of the project was the creation of a custom 3D holographic animation promoting strawberry-flavored Ptasie Mleczko®. The dynamic product presentation allowed the product to be showcased in a way that would be impossible to achieve using traditional advertising media, effectively capturing the attention of shoppers as they moved through the store.
Thanks to the use of the LEDHOLO Cloud 2.0 system, it was possible to centrally manage the content displayed on all devices participating in the campaign.
RESULT
The campaign was launched in the spring of 2022 simultaneously in the ten largest supermarkets across Poland. A total of twenty LEDHOLO BOX 80NX holographic displays were used in the campaign, and they became the centerpiece of the product’s promotional zones.
Holographic animations effectively captured customers’ attention, evoking surprise, interest, and positive emotions. Many visitors stopped at the displays to take a closer look at the product on display, which led to increased visibility for the campaign and greater interest in the offer.
The project demonstrated that holographic technology can be an effective tool for supporting sales and promotional activities in retail spaces. By combining engaging 3D content, modern advertising media, and a centralized management system, the campaign was executed in a cohesive and effective manner, consistent with the innovative nature of the Wedel brand.
The project for Lotte Wedel confirmed that LEDHOLO holograms are ideal for retail marketing campaigns, helping brands make their products stand out on the shelf, increase customer engagement, and build a modern image based on innovative visual communication.
