CLIENT
Puma Polska Sp. z o. o
Application
Trade and services
PRODUCTS
LEDHOLO's Custom Holographic Solutions
LEDHOLO LH 65.02 Light Emitting Units
LEDHOLO LH 72.02 Light Emitting Units
3D Holographic Product Animations
CHALLENGE
PUMA Poland, part of one of the world’s most recognizable sports brands, is constantly seeking innovative ways to showcase its products. For years, the brand has been combining sports, fashion, and technological innovation to create shopping experiences that meet the expectations of today’s consumers.
As part of its efforts to showcase products in PUMA brand stores, the company began searching for solutions that would allow it to display selected shoe models in a way that went beyond traditional forms of visual communication. The goal was to create eye-catching product holograms that would attract the attention of customers visiting the brand’s flagship stores.
However, the project presented several significant challenges. First, the technology had to be adapted to the previously designed showroom fixtures. Second, the implementation schedule required the production of a large number of high-quality product animations in a very short time.
SOLUTION
To meet the client’s requirements, we developed custom designs that enable the integration of holographic technology into existing store displays. The project utilized standard LEDHOLO LH 65 emitter units.02 with an effective diameter of 65 cm and LEDHOLO LH 72.02 with an effective diameter of 72 cm, which were housed in specially designed enclosures tailored to PUMA’s requirements.
The project also required us to expand our studio’s production capabilities. Due to the large number of planned product launches, we expanded the LEDHOLO HoloArt Studio 3D team and developed more efficient processes for modeling and creating holographic product content.
For the campaign, a series of advanced 3D animations was created, featuring, among other things, models of:
PUMA RS-2K PAST X FUTURE
PUMA RIDER SS20
PUMA POWERUP
PUMA ZONE XT
The scope of work included developing storyboards, 3D modeling based on reference materials, creating animations, and final rendering optimized for holographic presentation.
RESULT
The first LEDHOLO holographic installations appeared in PUMA Poland’s flagship stores as early as 2019, becoming an integral part of the brand’s marketing communications during the launches of new collections and products.
Holographic presentations effectively captured customers’ attention, making the product displays stand out from traditional advertising materials. Three-dimensional animations allowed the footwear to be presented in a more attractive, dynamic, and engaging way, highlighting the brand’s innovative nature.
By utilizing holographic technology, PUMA was able not only to increase the visibility of select products but also to create modern shopping experiences that meet the expectations of younger and more discerning consumers.
The project demonstrated that LEDHOLO holograms are ideal for the retail sector, particularly for premium brands that want to make their products stand out through modern visual communication. The project for PUMA became one of the first examples of the widespread use of holographic product presentations in Polish retail stores and confirmed that holographic technology can effectively support the development of a competitive advantage and strengthen a brand’s image as a leader in innovation.
