Client

mSpark

Application

Special events 

Products

LEDHOLO BOX 110HX
LEDHOLO BOX 110 BASE
LEDHOLO Motion Capture (LMC)
LEDHOLO BOX 80NX BC SET

CHALLENGE 

[m]Spark is a MarTech innovation platform created by GroupM in collaboration with the venture capital fund KnowledgeHub. Its goal is to identify, develop, and implement cutting-edge marketing technologies that help brands communicate more effectively with their audiences and build a competitive advantage. 

As part of the program, startups receive business, technology, and sales support, and through their partnership with GroupM, they gain access to a wide range of advertisers and the opportunity to scale their solutions to international markets. 

The event, organized for clients and business partners, took place in the industrial spaces of WPP Koneser in Warsaw. The nature of the venue and the profile of the attendees called for solutions that would highlight the brand’s innovation, engage guests with modern technologies, and create a visual setting befitting the startup ecosystem and the marketing industry of the future. 

SOLUTION 

To highlight the technological nature of the event, several complementary LEDHOLO solutions were used. A key element of the installation was the LEDHOLO BOX 110HX holographic display with its dedicated LEDHOLO BOX 110 BASE stand, equipped with the LEDHOLO Motion Capture (LMC) interaction system, which allows the displayed content to react to the presence and movement of participants. 

In addition, the event venue featured the LEDHOLO BOX 80NX BC SET, which displayed holographic content created specifically for the event. 

LEDHOLO Studio developed futuristic 3D animations and a holographic animation of the GroupM logo, which were an integral part of the event’s set design. The dynamic images suspended in space captured the attendees’ attention and created an atmosphere of modernity, perfectly aligning with the theme of technological innovation and the growth of the MarTech industry. 

The combination of holograms, motion capture, and custom 3D animations made it possible to create a space that not only showcased the technology but also served as an example of an innovative user experience. 

RESULT 

LEDHOLO’s solutions quickly became one of the most noticeable elements of the entire event. The holographic presentations effectively drew in attendees, encouraged interaction, and created natural gathering spots and opportunities for business conversations. 

An installation using the LEDHOLO Motion Capture system attracted particular interest, as it allowed participants to directly influence the content being presented and experience modern communication in practice. As a result, the technology was not merely a set design element but became an active part of the event. 

The use of holographic 3D animations and interactive LEDHOLO solutions effectively reinforced the message about innovation, new technologies, and the future of marketing. The project perfectly reflected the values represented by the [m]Spark platform and GroupM, showing participants how modern technologies can support communication, create experiences, and engage audiences. 

The project confirmed that LEDHOLO’s solutions are ideal for events focused on innovation, startups, and new technologies, helping to create spaces that inspire, engage, and remain in participants’ memories long after the event has ended.