Challenge

CNC Machine Center Sp. z o. o. is a company based in Gdańsk. It specializes in the sale and service of advanced machines for laser metal processing. Since 2013, it has been providing innovative technological solutions, supporting the optimization of production processes in the industry. The company's offer includes, among others, laser cutting machines for pipes, profiles and sheet metal, laser welding machines, cleaning lasers and 3D laser printers for metal. Thanks to cooperation with renowned manufacturers, CNC Machine Center ensures the highest quality of offered devices. The company places great emphasis on comprehensive customer service. The company offers technical consulting, installation and after-sales service. It has its own qualified service team, which guarantees fast and professional support throughout the country. CNC Machine Center also has a showroom. It presents the latest devices and a fleet of demonstration cars, enabling presentations of machines directly at the customer's premises.

The company often participates in trade fairs and special events. For this reason, the marketing department was looking for a solution that would allow for an interesting, eye-catching presentation of the latest generation of laser welding machines and the welding process itself.

Solution

A perfect solution for companies that participate in trade fairs is a holographic event kit Ledholo 80NX BC SET. It enables spectacular and engaging presentation of brands and products. It consists of a 3D holographic projector Ledholo 80NX, a base on wheels Ledholo 80NX BASE and two dedicated transport boxes. Since the entire set fits on one pallet, its transport is hassle-free and cost-effective. In addition, our motion design team – HOLAR STUDIO 3D – has developed 3D holographic animation of the product. Thanks to it, it was possible to look inside the welding machine and present the welding process itself. We also developed a holographic 3D animation of the brand's logo.

Result

As Ms. Sandra Madejek, Sourcing Coordinator, told us, the Ledholo holographic projector has become an indispensable and very effective marketing tool during all kinds of special events. Its main advantage is that it simply works like a magnet, attracting and retaining potential customers at the company's stand. Outside of trade fairs, the hologram works in the showroom, where the latest devices and solutions are presented.