Challenge
Lotte Wedel, the oldest chocolate manufacturer in Poland, has been combining tradition with modernity for over 170 years, providing exceptional sweets. Famous for iconic products such as Ptasie Mleczko®, Torcik Wedlowski and chocolates, the company has enjoyed the trust of consumers in Poland and abroad for years. In 2010, Lotte Wedel joined the Japanese concern Lotte Group, which allowed for further development and the introduction of innovative technological solutions. The company is constantly involved in pro-ecological and social activities, maintaining the highest quality standards. Lotte Wedel is a taste that unites generations.
At the end of 2021, the company's marketing department began searching for innovative and engaging forms of content presentation that would be used in the product campaign planned for spring 2022. The main challenges were to design a dedicated display assembly system and to deliver them to 10 locations simultaneously so that the promotional campaign could start at exactly the same time.
Solution
As soon as we received the request for quotation, we started working on a dedicated solution using one of our flagship 3D holographic projectors Ledholo Box 80NX with Ledholo Cloud 2.0 management system. In cooperation with POSperita, we have developed a method of double-sided installation of displays on a lightweight cardboard structure. In addition, we have created a highly rated holographic product animation Ptasie Mleczko with strawberry flavor.
Result
The campaign took place in the spring of 2022 in 10 of the largest supermarkets in Poland. The project was carried out using 20 3D Ledholo Box 80NX holographic projectors, which attracted the attention of customers, causing surprise, admiration and very interesting reactions. The campaign turned out to be an effective and engaging form of promotion, perfectly fitting into the brand's innovation strategy.