CLIENT
Puma Polska Sp. z o. o
Application
Retail
.
CLIENT
Application
.
Challenge
PUMA Polska, part of a global sports brand, specializes in the production of high-quality sports clothing, footwear and accessories. The company combines innovative technologies with modern design, offering products that support achieving the best results in both sports and everyday life.
In search of modern presentation technologies, the company asked us about the possibility of creating product holograms (shoes) that would attract the attention of customers visiting flagship stores in Poland. The main challenges were the adaptation of holographic projectors to previously designed exhibitions and the limited time to prepare holographic 3D animations.
Solution
To meet the requirements, we developed special housings in which standard LH 65.02 emission units with a diameter of 65 cm and LH 72.02 with a diameter of 72 cm were installed. Additionally, cooperation with PUMA Polska required the expansion of our 3D animation department and the development of more effective methods of modeling and creating holographic content. Thanks to this, we were able to deliver high-quality animations in a short time.
Examples of 3D animations created by our Ledholo Holar Studio 3D team (script, 3D modeling based on photos, 3D animation, rendering):
PUMA RS-2K PAST X FUTURE
PUMA RIDER SS20
PUMA POWERUP
PUMA ZONE XT
Result
In 2019, the first 3D Ledholo holographic projectors appeared in PUMA Polska flagship stores, supporting numerous product launches. The innovative approach to marketing resulted in attracting customers' attention, offering realistic visual effects and modern possibilities for presenting advertising content. Thanks to the use of 3D holograms, PUMA Polska stood out from the competition, raising visual communication to a higher level and creating an inspiring space for its customers.