Holographic sales support
Direct Selling
What can be done to make direct meetings with clients even more effective and end with finalizing contracts? In many industries direct meetings with clients determine the sales results of companies. To present their offer, salespeople most often use traditional presentation tools, if possible. But TVs, projectors and laptops themselves no longer impress anyone. However, focusing the attention of potential customers during meetings and switching them to reception mode is quite a challenge. In this case, the most successful speakers are charismatic speakers who can charm with their personality.
Holographic advertising
However, the situation changes dramatically when the trader uses the latest generation, portable holographic display Ledholo Box 40B or set Ledholo Eye 75DE. An image suspended in space almost immediately attracts the attention of meeting participants, thus giving the presenter room to show off and express himself freely. There is also an even more powerful gun - a combination of traditional presentation with holographic animation of its most important elements. This is where our application for managing displayed content comes in handy. Thanks to it, changing scenes (further 3D holograms) is simply a matter of clicking on the next animation name on the list.
We tested it on one MEDTRONIC product. The results of the research exceeded our expectations. It turned out that people who took part in the experiment, a week after the meeting, perfectly remembered both the name of the presented device and the key benefits of its use.
Previous research regarding affect, cognition, purchase intention and price sensitivity showed extremely interesting results. People to whom the product was presented in the form of a holographic image rated it higher than other people to whom the same product was presented in a traditional way (poster). What's more, the holographic presentation made people declare a higher willingness to buy a given product and were ready to pay more for it than others.
Why 3D holograms?
A number of studies conducted to date suggest that emotional, cognitive and behavioral factors influence customer decision-making processes (Iljin, 2000; Jokubauskas, 2003). Attitudes towards advertising play a significant role in their performance (Lutz, 1985). For these reasons, marketers are constantly working to identify which factors have the greatest impact on customer attitudes towards specific products and brands.
Haimerl (2007) suggested that emotions evoked by advertising themes and communications are of particular importance to marketers and advertisers because emotional stimuli associated with advertising influence the intensity of engagement with advertising and thus may influence its effectiveness (Hupp, Groppel-Klein, Dieckmann , Broeckelmann and Walter, 2008). It has also been found that emotions evoked by advertising can be considered a strong motivator of consumer behavior (Erevelles, 1998) and that they can influence the recall of certain attitudes after exposure (Park and Thorson, 1990).
The study of the consumer behavior that underlies buyers' decision-making processes became an important field of research in the late 1970s, when marketers realized that the potential customer must be viewed as a valuable resource to the company because he or she plays a key role in decision-making. (Solomon, Bamossy, & Askegaard, 2007).
Referring to holographic advertising, it is worth mentioning Albert Mehrabian. In his book "Silent Messages", published in 1971, he wrote:
93% of all human communication is non-verbal communication. 90% of the information sent to the brain is visual information. They are processed by the brain much faster than text because the brain is used to processing images. People remember 80% from what they see, but only 20% from what they read
Scientists have been conducting research on image perception for years. The number of image-recording receptors is estimated at 250 million, which is about ten times more than olfactory receptors, one hundred times more than tactile receptors and ten thousand times more than auditory receptors. Visual attention is not a homogeneous cognitive process. It consists of many subsystems and mechanisms, often with different functional features (e.g. focused visual attention, visual field search processes; cf. Eysenck, Keane, 2005; Styles 2006).
The price of a product or service is considered one of the most important marketing stimuli influencing sales, while the price itself is perceived in the context of other prices that create the reference context. It is the reference price that is crucial for price attractiveness, regardless of whether we are talking about its increase or decrease (Falkowski, Mackiewicz 2015). All marketing activities ultimately translate into striving to maximize profits. These, in turn, are achieved, among others, by using the so-called difference threshold, which makes it possible to notice the difference between stimuli. The perceptibility of stimuli decreases as the difference between them decreases. To measure the difference threshold, the concept of a barely noticeable difference is used, i.e. such a difference between values that allows the perception of a minimal difference between stimuli. The law of difference may apply to various types of stimuli - product weight, sound intensity, taste intensity, or the size and color of packaging (Falkowski, Tyszka 2003).
However, the sensitivity of individual senses is different (the most sensitive are sight and touch, the least sensitive are hearing, taste, smell) (Tyszka, 2004). Created by the German psychologist Ernst Heinrich Weber, the Weber-Fechner law (the law expressing the relationship between the physical measure of a stimulus and the response of the senses), also called Weber's Law, allows you to determine the threshold of difference. In marketing, we talk about its two uses: increasing the size of a given product (upsizing) and reducing the size of a given product (downsizing) (Falkowski, Tyszka, 2003). The aim is to determine a threshold that will prevent consumers from detecting the difference between individual products "by eye", thus translating into measurable benefits for the companies that produce them.
In the case of holographic advertising, as I have already mentioned, perhaps the greatest benefit of its use may be a significant reduction in price sensitivity, which will certainly help in the presentation of branded and "expensive" products.
Your portable 3D hologram
If you are planning small face to face meetings, use it Ledholo Box 40B. It is a holographic display that requires virtually no maintenance. The device weighing less than 5 kg and measuring 40 cm x 40 cm x 20 cm can be used in almost any conditions - no matter whether the meeting takes place in the office at a large conference table or in the privacy of a small office.
However, if you want to make an even greater impression and the presentation is to be attended by a larger number of people, use a special set weighing less than 25 kg. Ledholo Eye 75DE. It includes a display Ledholo Eye 75D with a diameter of 72 cm and a depth of 35 cm and a two-piece tripod on a stable base Tube Stand 200S. Assembly of the whole thing should not take you more than 5 minutes, and dedicated cases make it easier to transport, even in a small trunk of a car.
In both cases, via a dedicated, free application for a smartphone with Android or iOS or a laptop with Windows, you can quickly upload previously prepared 3D animations, thus creating your own playlists, and our system will turn them into 3D holograms suspended in space. If the autostart function was activated during display configuration, your 3D holograms will appear approximately 30 seconds after connecting the devices to the power supply.
Summary
If you are planning meetings with clients in the near future, consider using a tool that will make attracting attention simple and reliable. Check out the research results and the opinions of our customers. You can find detailed technical specifications of the Ledholo Box 40B and the price HERE.
If you want to see for yourself whether 3D holograms displayed on Ledholo devices actually attract attention and create the WOW effect, make an appointment with us for a presentation - our showroom is located in Warsaw at ul. Branickiego 15.
Well, we are Ledholo. We display emotions.
